1. Pure ingredients, FOR REAL!

Unlike most companies that claim to be vegan and cruelty-free, but are far from being clean, our products are made pure, with no harmful toxins. You are guaranteed to not have any reactions while using our glosses. There are no nasty chemicals, and most importantly no weird ingredients you can’t pronounce! It's lip gloss and beauty products rooted in cleanliness and pure intentions.

2. Gloss that feels like a BALM!

If your lips feel dry and flakey, Formless Beauty is the answer. With our nonstick and hydrating formula, you’ll be wondering if you’re actually wearing gloss. With aloe infused in every bottle to nourish your lips, and the right amount of pigment and sparkle, you will find magic in every application.

3. Easy to Layer it up!

With how good our Formless formula feels, you will keep wanting to layer it up. The best part?-Unlike other glosses that are heavy, sticky and messy, ours have nourishing elements that make layering actually possible. Although very long lasting, you will find yourself reapplying simply for how good it makes your lips feel!

4. Fragrance Free

Did you know that added scents in products can cause all sorts of skin irritations? Therefore, you definitely want to find a gloss that is fragrance free! We have no added fragrance in our products, and therefore check the sensitivity box of approval. 

5. Pure Intentions 

At Formless beauty, we take pride in every product we develop, because beauty is indeed FORMLESS and there are no limitations to it. However, although there is no one specific formula to beauty, we believe there is only one true formula to making gorgeous products that are not harmful to our bodies: THAT is by making them authentically clean.

Is there anyone who really doesn’t care about what goes on their face, when it comes to ingredients? We would sure hope not! However at times it is more so not being aware of the harmful chemicals in a product, than not caring about them.

Our commitment to our customers is to offer quality products without the harmful components. You should have peace of mind in what you are applying to your face as part of your makeup routine every single day! This is exactly what led our founder, Jenny McCarthy to embark on the journey of creating her own beauty line, with pure ingredients and pure intentions.

Formless glosses comes in beautiful clear tubes with a black cap, and our Formless logo. Sold only on our website, our products deliver the highest shine, most gorgeous tones and an amazing non-stick formula that will keep having you coming back for more! Our glosses can also be used as a balm, to hydrate your lips, all while being your favorite gloss all year round! The colors are sheer with the perfect amount of pigment and shimmer, that will make you stand out in any crowd! You will be obsessed from the first application!

LOVE is our lovely baby pink lip gloss, infused with iridescent pink & silver glitter. If you only have time to apply one makeup item, all you need is LOVE! It's the most epic shade of pink ever made. You’ll get all the shine, color, without ever drying out.

DREAM is our dreamy bubble gum pink lip gloss, infused with silver glitter and hydrates your lips with a never-sticky, high-shine finish. This trendy color compliments all skin tones. 

MANIFEST is our beautiful plum-mauve lip gloss, infused with gold & silver glitter. This shade is perfect for all skin tones and perfect all year round!

DIVINE is truly a divine, muted ruby gloss infused with silver & red glitter. Get ready to hear, “You have a divine smile” everywhere you go.

MAJESTIC is a peachy gloss, infused with shimmery gold glitter. Watch people be captivated by the shine and beauty you radiate.