Pure Intentions. Pure Ingredients.
Non-Sticky, High-Shine Lip Gloss With None Of The Bad Stuff.
Vegan, cruelty-free lip gloss made with simple and safe ingredients.
Our formula is creamy, hydrating, non-sticky, and provides a gorgeous shimmer and shine- perfect for every day wear, or a glamorous night out!
"I was in the cosmetics industry for 20 years and am blown away by this gloss! Not only is the shine and hydration impeccable (They keep my lips more hydrated than balms), they are also non-scented, non sticky and have clean ingredients!! I have luxury brand glosses at double the price that don’t come near the quality. Thank you Formless Beauty! "
—Faith M., Formless Beauty Customer
20,000+ Happy Customers - ⭐️⭐️⭐️⭐️⭐️ 750 Reviews
As Featured On
Did You Know...
That we ingest the products applied to our lips?
Many glosses have harsh chemicals that can trigger sensitivities, thus causing an allergic reaction. In addition, added fragrances can be a leading cause in multiple skin conditions, including eczema.
Although most products claim to be FDA approved, the last time makeup was actually regulated by the FDA was 80 years ago!
Some of the most common harmful ingredients found in lip products include:
-Alcohol
-Parabens
-Carmine
-Petrolatum
-Fragrances
What Makes Formless Beauty Different?
Every shade is carefully formulated with simple and pure ingredients.
The one of a kind non-stick formula is super hydrating, buttery and buildable. It feels like a lip balm, but performs as a slightly-pigmented, super high-shine gloss.
Unlike other lip glosses, you will want to keep re-applying just for how good it feels.
* Non-stick formula
* Creamy
* No harsh chemicals
* Vegan and cruelty-free
* Hydrating
* Super high shine
*Sulfate-Free
*Fragrance free
* Light formula
* Simple ingredients
* Paraben-free
* Buildable formula
“I’m never going back to my old lip gloss! Makeup should not only make you feel beautiful but be good for you."
-Jenny McCarthy
Enjoy the Benefits of Our Formless Beauty Lip Gloss
NON-STICK FORMULA
An ultra-creamy, buttery lip gloss that provides lasting hydration and a unique formula that glides on effortlessly without the stickiness.
HIGH SHINE
The sparkle and pigment ratio in our glosses are curated in perfect harmony to ensure a smooth application, meanwhile providing high shine.
SIMPLE INGREDIENTS
Our formula contains all extensively researched ingredients that can be easily pronounced, and are pure and simple.
VEGAN/CRUELTY FREE
Our glosses contain 100% vegan, cruelty-free, and responsibly sourced ingredients.
Pure Ingredients. Pure Intentions.
Jojoba Seed Oil: Rich in Vitamin E, Zinc, Fatty acids, and Vitamin B-Complex to nourish and moisturize lips. It absorbs quickly, locks in moisture, and protects from the elements.
Aloe: Moisturizes, prevents aging and boosts healing. Aloe is also full of vitamins and minerals, and works to bind moisture in the skin and plump! It leaves your lips feeling silky, smooth and super hydrated.
Grapefruit Seed Extract: Acts as a natural preservative, because it contains antibacterial, antimicrobial, anti-fungal and antiviral properties, so it can prevent the growth of any of these harmful microorganisms. As a bonus, grapefruit is also rich in antioxidants, vitamins and nutrients that protect the skin and promote cellular health.
Our Glosses Contain Zero
🚫 Petrolatum 🚫 Parabens 🚫 Sulfates
🚫 Phthalates 🚫 BPA 🚫 Gluten
🚫 Formaldehyde 🚫 Triclosan
Jenny's Gloss Application Tips
-
Prep Your Lips For a Smooth Application!
Exfoliate your lips with an easy DIY lip scrub: Mix brown sugar with your favorite oil, (ex: coconut oil, almond or olive oil)- apply to lips, massage and wipe off with a damp cloth.
-
Make Your Gloss Last Longer!
Lightly apply a similar tone of lip liner to create an outline for your gloss. Blend it towards the inside of your lips to get rid of any harsh lines and apply gloss. The color and shine will last longer with this base.
-
Create Fuller Looking Lips!
Before applying your gloss, scrub your lips with a wet toothbrush. This creates blood flow through your lips, thus naturally plumping them before your gloss application.
"Perfection! This is what a lip gloss should feel like- smooth, not sticky, and makes your lips feel AMAZING! The colors are gorgeous!"
—Tammy M., Formless Beauty customer
A message from our founder, Jenny
Formless Beauty's mission is to consistently create high end, gorgeous products that are always vegan, eco-friendly, and contain simple and pure ingredients. We hope to inspire everyone to connect to their formless inner and outer beauty and love living consciously.
To be conscious is not only to be aware of the outside world but also to be awake to the presence inside of you. Each lip gloss is named with an intention and it’s up to you to connect to that formless beauty within yourself to activate it.
“You are not just a person, you are a conscious and formless presence." - Eckart Tolle.
Love and Light,
- Jenny
P.S. I'm wearing Majestic.
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Frequently Asked Questions
It is important to have simple ingredients in makeup for our consumers to understand what is being applied to their face. It also greatly reduces any type of allergic sensitivity or reaction, when ingredients are pure. Our main goal is transparency within the formulation of our products, and to indefinitely minimize the risk of exposure to any harmful chemicals to you, our customers.
Our lip glosses are made from the most natural ingredients including Shea Helianthus Annuss (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis, Roman Anthemis Nobilis (Chamomile) Extract, Citrus Grandis (Grapefruit) Seed Extract, May Contain: Red #6, #7,#27, Mica, Iron Oxides
*Ingredients List for Radiance Gloss: Cocas Nucitera (Coconut Oil, Polyisabutone, Oaokerite, Tocophery1 Acetate (Vitamin E), Aloe Bartadensis Loat (Aise Vera), Iron Oxides C1 77491, 77492, 77499
No. Our formula made with pure and simple ingredients is the perfect consistency to keep your lips moist and shiny, without the stickiness that you get with most lip glosses!
Yes! Every ingredient is gluten free, paraben free, and hypoallergenic, but you can check our ingredient list above to ensure you don't have any sensitivities to certain ingredients.
Yes, the ingredients in our glosses are gluten free. While our ingredients are gluten free, there is always potential risk for cross-contamination, no matter how small.
Our glosses have more of a sheer base, but each one is buildable, due to it’s moisturizing and shine effect. If you choose to, you may add a lip liner or a similar shade of lip stain under the gloss to emphasize the pigment. However, on their own, each shade has a beautiful tone. All the images on our website are the glosses in their natural state with no alterations or added products.
No, our glosses do not contain a plumping effect. Our main goal with our lip gloss is to offer a product that is non-sticky, very hydrating, radiant and shiny. All of that, with simple ingredients you can pronounce.
Due to the fact that these are glosses and not lip stains, the longevity of the gloss depends on numerous factors, such as eating, drinking and your overall daily lifestyle. Although our glosses are longer lasting than most glosses due to their high shine and moisturizing effect, you may still need to apply a couple times throughout the day to maintain its high shine.
Yes, our current products are all vegan. We believe that vegan products are very important to protect our customers as much as possible from harmful chemicals. Vegan products also reduce the chances of skin rashes, allergies and other skin related issues.
No. There are no scents or flavors in order to keep ingredients as pure as possible.
Formless Beauty's mission is to consistently create high end, gorgeous products that are always vegan, eco-friendly, and contain simple ingredients. We hope to inspire everyone to connect to their formless inner and outer beauty and love living consciously.
For all general inquiries, please contact us at help@formlessbeauty.com
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