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"I wish I could give a 5 star review because I love the mascara. BUT I am disappointed that customer service has not responded to my email complaint about my faulty black eyeliner. It came broken and I’m quite upset about it."
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Level up your holiday glam with our Elevate Mascara, Classic Black Eyeliner, and Hollywood Brown Eyeliner. Rich color, smooth glide, vegan, and cruelty-free—your perfect party-ready trio.
Elevate Mascara: contains deionized water (aqua), iron oxide, Euphorbia cerifera (candelilla) wax, sucrose stearate, Copernicia cerifera (carnauba) wax, Cichorium intybus (chicory root) extract, propanediol, Helianthus annuus (sunflower) seed wax, phenoxyethanol, galactoarabinan, capryl glycol, potassium sorbate, Caesalpinia spinosa gum, and Acacia senegal gum.
Hollywood Brown Eyeliner: contains iron oxides, mica, C9-12 alkane, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, sucrose tetrastearate triacetate, hydrogenated castor oil, synthetic wax, Copernicia cerifera (carnauba) wax, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, disteardimonium hectorite, tocopherol, and propylene carbonate.
Classic Black Eyeliner: contains iron oxides, mica, ferric ferrocyanide, C9-12 alkane, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, sucrose tetrastearate triacetate, hydrogenated castor oil, synthetic wax, Copernicia cerifera (carnauba) wax, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, disteardimonium hectorite, tocopherol, and propylene carbonate.
Level up your holiday glam with our Elevate Mascara, Classic Black Eyeliner, and Hollywood Brown Eyeliner. Rich color, smooth glide, vegan, and cruelty-free—your perfect party-ready trio.
Elevate Mascara: contains deionized water (aqua), iron oxide, Euphorbia cerifera (candelilla) wax, sucrose stearate, Copernicia cerifera (carnauba) wax, Cichorium intybus (chicory root) extract, propanediol, Helianthus annuus (sunflower) seed wax, phenoxyethanol, galactoarabinan, capryl glycol, potassium sorbate, Caesalpinia spinosa gum, and Acacia senegal gum.
Hollywood Brown Eyeliner: contains iron oxides, mica, C9-12 alkane, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, sucrose tetrastearate triacetate, hydrogenated castor oil, synthetic wax, Copernicia cerifera (carnauba) wax, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, disteardimonium hectorite, tocopherol, and propylene carbonate.
Classic Black Eyeliner: contains iron oxides, mica, ferric ferrocyanide, C9-12 alkane, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, sucrose tetrastearate triacetate, hydrogenated castor oil, synthetic wax, Copernicia cerifera (carnauba) wax, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, disteardimonium hectorite, tocopherol, and propylene carbonate.

Level up your holiday glam with our Elevate Mascara, Classic Black Eyeliner, and Hollywood Brown Eyeliner. Rich color, smooth glide, vegan, and cruelty-free—your perfect party-ready trio.
Elevate Mascara: contains deionized water (aqua), iron oxide, Euphorbia cerifera (candelilla) wax, sucrose stearate, Copernicia cerifera (carnauba) wax, Cichorium intybus (chicory root) extract, propanediol, Helianthus annuus (sunflower) seed wax, phenoxyethanol, galactoarabinan, capryl glycol, potassium sorbate, Caesalpinia spinosa gum, and Acacia senegal gum.
Hollywood Brown Eyeliner: contains iron oxides, mica, C9-12 alkane, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, sucrose tetrastearate triacetate, hydrogenated castor oil, synthetic wax, Copernicia cerifera (carnauba) wax, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, disteardimonium hectorite, tocopherol, and propylene carbonate.
Classic Black Eyeliner: contains iron oxides, mica, ferric ferrocyanide, C9-12 alkane, bis-behenyl/isostearyl/phytosteryl dimer dilinoleyl dimer dilinoleate, sucrose tetrastearate triacetate, hydrogenated castor oil, synthetic wax, Copernicia cerifera (carnauba) wax, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, disteardimonium hectorite, tocopherol, and propylene carbonate.
Did you know many common mascaras contain ingredients like Formaldehyde and Parabens (harmful preservatives that can disrupt your hormones), Coal tar dyes and Aluminum powder (heavy metal exposure), and irritants like fragrances?
Formless Beauty has created a mascara that uses safe ingredients, and still has stunning results. Natural waxes and minerals are used to condition and moisturize your lashes, while giving them amazing pigment, length and volume.
• Vegan
• Cruelty free
• Gluten free
• Paraben-free
• Phthalate free
• No Endocrine Disruptors
• Naturally derived ingredients that condition and moisturize
• Buildable, lengthening, volumizing
• Rich pigmentation and thickness to achieve dramatic lashes
• Water Resistant
Overall rating: 4.4074073 / 5 from 27 reviews.
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"I wish I could give a 5 star review because I love the mascara. BUT I am disappointed that customer service has not responded to my email complaint about my faulty black eyeliner. It came broken and I’m quite upset about it."
— Jennifer K. (2/5)
"I liked the mascara when I first got it but it became too thick. I wonder if a part of it came off that cleans some of the mascara off the brush before you apply it."
— Susan (2/5)
"This is my new favorite mascara! Easy application doesn’t get clumpy and eyelashes look thicker and longer. Eyeliner also glides on smooth making soft edges"
— Jodiann C. (5/5)
"Love the eyeliners and mascara. Very nice quality. Gentle on eyes and gives great coverage"
— Tracy F. (5/5)
"I do like the mascara with the exception that the top is goopy every time which makes it more challenging to apply without making a mess on my face. I did reach out regarding this and was told they would refund my purchase."
— NICOLE J. (4/5)
"I like the eye liner, both colors are great. The mascara is good, but hard to get on the bottom lashes. It's expensive."
— LORI W. (5/5)
"Wonderful, goes on easy, comes off easy! looks fab"
— Paula M. (5/5)
"The liner is great. The mascara got clumpy after a few days. It’s definitely kinder to me. I can finally wear makeup again."
— Sherri M. (3/5)
"I love it ! My eyes don’t itch and my lashes look full and beautiful."
— LESLIE L. (5/5)
"Love this make up so much!! It does not irritate my sensitive eyes!! It goes on smoothly!! It shipped quickly too! It is long lasting, made from high quality ingredients."
— Teresa (5/5)