A message from our founder, Jenny

My journey into ingredient mindfulness took root during the health battles faced by my son, Evan. The experience compelled me to scrutinize every aspect of our lives. Recognizing the imperative of sustaining my well-being for Evan's sake, I embarked on a conscientious journey to evaluate not only his products but also those I introduced to my own body. The unregulated state of the cosmetic industry for the past 80 years posed a formidable challenge, prompting me to question the safety of seemingly innocuous ingredient lists.

After extensive research revealed the disconcerting prevalence of forever chemicals and heavy metals in mainstream makeup, I resolved to take matters into my own hands. Thus, Formless Beauty was conceived.