New Arrivals
SERENE - CHEEK & LIP BLUSH
FEARLESS - CHEEK & LIP BLUSH
JENNY'S FAVORITES BUNDLE
JENNY'S DUO GLOSS BUNDLE
Bundles
NUDE BUNDLE TRIO
ASCENSION BUNDLE TRIO
JENNY'S DUO GLOSS BUNDLE
BESTIE BUNDLE LIP GLOSS DUO
ALL EYES ON ME PRO BUNDLE
LUSTER LASH PRO BUNDLE (3-pack)
FLUTTER LASH PRO BUNDLE (3-pack)
LASH OUT BUNDLE
Formless Beauty IRL
Loved and Trusted By
Formless Beauty
Beauty isn't confined to a specific look or standard. It's about embracing who you are and expressing that beauty in your own unique way. The name really speaks to the fluidity and diversity of beauty. It's ever-changing and limitless, just like us.
MAJESTIC LIP GLOSS
DREAM LIP GLOSS
Chosen For You
ASCENSION BUNDLE TRIO
GLOSS BOSS BUNDLE
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HYPOALLERGENIC
CRUELTY FREE
Vegan
NATURALLY DERIVED INGREDIENTS
A message from our founder, Jenny
My journey into ingredient mindfulness took root during the health battles faced by my son, Evan. The experience compelled me to scrutinize every aspect of our lives. Recognizing the imperative of sustaining my well-being for Evan's sake, I embarked on a conscientious journey to evaluate not only his products but also those I introduced to my own body. The unregulated state of the cosmetic industry for the past 80 years posed a formidable challenge, prompting me to question the safety of seemingly innocuous ingredient lists.
After extensive research revealed the disconcerting prevalence of forever chemicals and heavy metals in mainstream makeup, I resolved to take matters into my own hands. Thus, Formless Beauty was conceived.
Expert Tips, Trends and Clean Beauty
The Correct Order to Apply Your Makeup
Mascara Application: The Do's and Dont's
Elevate Mascara Facts & Tips
Top reviews over
the Globe
Love the gloss
Ordered a bunch of lipglosses and an eye shadow and love them all! Especially the glosses. Definitely will be ordering again! Love that it's clean ingredients! - Jessica B.
The best eyeshadows!
Love it! The colours are perfect and go together so well. They blend easily, have great pigment, and last all day. So amazed! - Nicole R.
Brush set
LOVE these brushes! I am so happy I got them. They are so soft and there really is a brush for everything. The quality is great and they feel so nice on the skin. Beyond happy with them! - Suzanne
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