We are thrilled to share a milestone we've been working toward:
Our Elevate Mascara is officially EWG Verified™.
This certification isn't just a badge — it represents our commitment to safer ingredients, cleaner formulas, and full transparency.
What Does EWG Verified™ Mean?
Environmental Working Group (EWG) is one of the most respected nonprofit organizations dedicated to consumer safety and ingredient transparency. Their mission is simple: to empower people with honest information and advocate for safer personal-care products.
EWG Verified™ Products Must:
- Be free from EWG's "Unacceptable" ingredients, with any restricted ingredients used strictly within EWG's approved safety limits
- Provide full ingredient transparency
- Meet science-based safety standards set by EWG's toxicologists and formulators
- Follow current good manufacturing practices
The EWG Verified™ mark is not easy to obtain. That's exactly what makes it so meaningful.
You can explore the Elevate Mascara here → Shop the EWG Verified™ Elevate Mascara
Why We Believe in EWG
At Formless Beauty, we believe pure intentions only matter if they can be verified. Anyone can say their products are safe or clean; EWG's independent, science-based standards are what actually hold us to that promise. That's why we pursued EWG Verified™ rather than relying on our claims alone.
We believe in EWG because:
- Their standards are science-driven. EWG uses current research and toxicology data to evaluate ingredient safety, so our formulas are held to real evidence, not assumptions.
- They prioritize long-term health. EWG looks beyond baseline regulations to evaluate long-term exposure and health impact, which mirrors how seriously we take our formulations.
- They raise the bar for the industry. We want to be part of pushing beauty toward higher ingredient standards, and EWG holds brands accountable to that mission.
- They champion transparency. With EWG Verified™ , you know exactly what's in your product and what's deliberately left out.
Our Promise to You
- Ingredients built for clean, high-performing color cosmetics
- Full ingredient transparency, including fragrance ingredients
- No ingredients on EWG's "Unacceptable" list, with any restricted ingredients meeting EWG's documented safety limits
- A formulation held to some of the strictest standards in the beauty industry
This certification represents our promise: to create luxury beauty rooted in purity, honesty, and trust.
Thank you for supporting our mission to create honest, ingredient-conscious beauty.
We're proud to create products that honor both your wellbeing and your trust. We're committed to expanding our EWG Verified™ collection and continuing to raise the bar for what clean beauty means.
With love,
Formless Beauty.
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