The toxic-free mascara you've been looking for. Finally.
Buildable volume, all-day hold, zero harmful ingredients. Formulated for eyes that deserve better.
🔒 Secure checkout · Visa · Mastercard · Amex · PayPal
As seen on
What's hiding inside yourmascara?
Carbon black. Parabens. Phthalates. Synthetic fragrance. Standard in most mascaras — and most wearers have no idea. You apply this directly to your eyes, daily.
Formaldehyde-releasers
Linked to cancer. Found in common preservatives like DMDM Hydantoin.
Parabens & endocrine disruptors
Mimic estrogen in the body, interfering with hormonal balance.
Strips and dries your lashes
Harsh formulas that leave lashes brittle and thinner over time.
Coal tar dyes & heavy metals
Aluminum powder and synthetic dyes linked to heavy metal exposure.
Their wand vs. our wand
- ✕ Formaldehyde, parabens, coal tar dyes, aluminum powder
- ✕ Clumps, flakes and smudges through the day
- ✕ Common trigger for sensitivity and allergic reactions
- ✕ Strips and dries lashes over time
- ✕ Cheap plastic tube
- ✓ Naturally derived ingredients — free of known harmful chemicals
- ✓ Buildable volume with no clumps, no flaking
- ✓ Conditions and moisturizes lashes with every wear
- ✓ Water-resistant through tears, humidity and daily wear
- ✓ Durable glass tube — no plastic leaching
Drag to see the difference
One coat of Elevate Mascara. No lash extensions, no retouching.
One mascara. Real results.
*Based on customer reviews on formlessbeauty.com. Self-reported, not a clinical study.
823 women already made the switch
Love this mascara. Reordered because
Love this mascara. Reordered because it is the best I’ve ever used.
Lash love!
Literally the best mascara I have ever used! I have naturally long lashes anyway, and one coat makes them look even longer. But two coats? Look out! LOVE!
Best nontoxic mascara EVER!!
I absolutely love this mascara! Best nontoxic mascara I’ve ever tried!
This is my absolute favorite mascara! The lift is amazing!
Plump Lashes
Love this mascara, it gives my lashes great length and thickness. Also, love that the ingredients don't cause my eyes to burn and itch like a lot of other products I have used in the past!
Goes on great and stays on yet removes easily. Thick enough to look great and standnout hut jit clumpy! Too pricey though!!
Everything they do — without the toxins
100% vegan & cruelty-free
No animal-derived ingredients. No animal testing — ever.
Lengthens & volumizes
Buildable formula — one coat for everyday, three for full drama.
No clumping
Deep black pigment with no clumps, no flaking, no smudging.
Water resistance
Holds through tears, humidity and daily wear — still removes gently.
Conditions lashes
Chicory root and plant waxes moisturize with every wear.
Glass tube
No plastic leaching into the formula. Better for the planet too.
Powered by nature— not by a chemical plant
Every ingredient does more than color your lashes — it cares for them.
Candelilla Wax
Buildable volume & long wear
Carnauba Wax
Lasting curl & hold
Chicory Root
Conditions & moisturizes
Sunflower Seed Wax
Prevents lash breakage
Real people. Real lashes.
"Beauty should never cost you your health."
Jenny McCarthy founded Formless Beauty after years of searching for makeup that was both high-performance and free from ingredients linked to hormonal disruption, allergies, and long-term toxicity. Every product is formulated with intention — safer for your body, honest about ingredients, and stunning in results.
- ✓ Elevate Mascara in a durable glass tube
- ✓ Free US shipping on orders over $49
- ✓ Subscribe & save 15% — pause or cancel anytime
- ✓ Vegan, cruelty-free, paraben & phthalate-free
GUARANTEE
Love your lashes or your money back. Try Elevate for 30 days — if you don't love it, we'll refund you. No questions asked.
FAQ
Is Elevate Mascara waterproof?+
Does Elevate Mascara clump?+
Why does Elevate Mascara come in a glass tube?+
Is it vegan and cruelty-free?+
Your eyes absorb what you put near them. Choose better.
Join 823 women who already made the switch to non-toxic lashes.
Get Elevate Mascara →